Cookie Policy

Effective Date: January 12, 2026

This Cookie Policy explains how Hygeia Plastic Surgery (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

WHAT ARE COOKIES?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies allow the website to recognize your device and remember certain information about your preferences or past actions.

WHY WE USE COOKIES

We use cookies for various purposes, including:

To ensure our website functions properly and securely
To enhance your user experience and remember your preferences
To analyze how visitors use our website and improve its performance
To deliver relevant marketing content and advertisements
To track the effectiveness of our marketing campaigns
To understand visitor behavior and demographics

TYPES OF COOKIES WE USE

3.1 ESSENTIAL COOKIES

These cookies are necessary for the website to function properly. They enable basic functions such as page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Examples include:

Session management cookies
Security cookies to authenticate users
Load balancing cookies

3.2 ANALYTICS AND PERFORMANCE COOKIES

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the website and enhance user experience.

Examples include:

Google Analytics cookies to track page views and user sessions
Cookies that measure website loading times
Cookies that identify technical issues

3.3 FUNCTIONALITY COOKIES

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.

Examples include:

Language preference cookies
Cookies that remember your choices and settings
Video player cookies

3.4 MARKETING AND ADVERTISING COOKIES

These cookies are used to track visitors across websites for marketing purposes. They are used to display advertisements that are relevant to you and your interests. These cookies may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

Examples include:

Google Ads cookies for targeted advertising
Facebook Pixel for retargeting campaigns
Cookies from social media platforms
Third-party advertising network cookies

We use marketing cookies to:

Display personalized advertisements based on your browsing behavior
Track conversions from our advertising campaigns
Build profiles of user interests
Retarget visitors who have previously visited our website
Measure the return on investment of our advertising spend

THIRD-PARTY COOKIES

Some cookies on our website are placed by third-party services. We use various third-party services that may set cookies on your device when you visit our website. These third parties include:

Google Analytics for website analytics
Google Ads for advertising and remarketing
Facebook for social media integration and advertising
Other social media platforms and advertising networks

We do not control these third-party cookies. Please refer to the privacy policies of these third parties for more information about their cookies and how to opt out.

COOKIE DURATION

Cookies can be either session cookies or persistent cookies:

Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session while you navigate through the website.

Persistent Cookies: These cookies remain on your device for a specified period or until you manually delete them. They are used to remember your preferences and enhance your experience on subsequent visits.

HOW TO MANAGE AND CONTROL COOKIES

You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. You can also delete cookies that have already been set.

Here is how to manage cookies in popular browsers:

Google Chrome: Settings > Privacy and security > Cookies and other site data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Opera: Settings > Privacy & security > Cookies and other site data

Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly. Essential cookies cannot be disabled as they are necessary for the website to function.

OPTING OUT OF MARKETING COOKIES

If you wish to opt out of marketing cookies specifically, you can do so through the following methods:

Use your browser settings to block third-party cookies
Visit the Network Advertising Initiative opt-out page: www.networkadvertising.org/choices
Visit the Digital Advertising Alliance opt-out page: www.aboutads.info/choices
Adjust your Google Ads settings: www.google.com/settings/ads
Adjust your Facebook ad preferences through your Facebook account settings

DO NOT TRACK SIGNALS

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. Currently, our website does not respond to Do Not Track signals.

CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any significant changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically.

MORE INFORMATION

For more information about how we handle your personal data, please refer to our Privacy Policy. If you have any questions about our use of cookies, please contact us using the information below.

If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us at:

Hygeia Hospital
Address: Fushë-Mëzez, Kashar, Tiranë Km 01 i Rrugës dytësore të Autostradës Tiranë-Durrës
Secretariat: +355 4 23 90 000
Emergency: +355 4 23 23 000

By continuing to use our website, you consent to our use of cookies as described in this Cookie Policy.